Website user behaviour

The web is a dynamic environment. Visitors can enter or leave your website at any point.

There's no guarantee which web copy they will read or enjoy. Plus users don't browse your website in a given order. In fact they might not visit every page.

The website copywriter approach

Web copywriters use internal links to cross-reference web copy.

Links are useful for building traffic to less popular pages. They also provide a chance to stress important points in your web copy.

View web copywriting secrets in our Content with your Content copywriting for websites presentation.

Read or download the Content with your Content article here.