Website copywriter Secret #5


Website user behaviour

Readability is a real web copy issue. Apart from considering user viewing or lifestyle factors, your website content needs to look good.

If you know visitors will be skimming web copy for points of interest, why not make them easy to find?


The website copywriter approach

Web copywriters make points clearly with bullets. These are a useful web copy tool for various purposes.

Bullets add interest to website content and are easy to read. A website copywriter usually limits the bulleted list to create greater emphasis.

View web copywriting secrets in our Content with your Content copywriting for websites presentation.

Read or download the Content with your Content article here.


Continue to web copywriting secret #6 and see this sample website content evolve.

a website copywriter uses bullets to improve readability