Website user behaviour

You probably feel your website content is full of useful and informative copy. And it probably is. The reality though, is most users won't read beyond the second paragraph of web copy.

Consider your own website browsing behaviour. Do you stay and read the website content if a site doesn't immediately seem what you're looking for? Of course not ... neither will users reading your web copy.

The website copywriter approach

Web copywriters combat this issue using journalistic style. Sometimes this is called writing copy in an inverted triangle. Basically that means getting the key message across early in the web copy and high on the page. Something like a tabloid newspaper.

Relevant detail comes later, once the reader gets interested in your website page content.

View web copywriting secrets in our Content with your Content copywriting for websites presentation.

Read or download the Content with your Content article here.