Website user behaviour
Readability is a real website copywriting issue. Apart from considering user viewing or lifestyle factors, your website content needs to look good.
If you know visitors will be skimming web copy for points of interest, why not make them easy to find?
The website copywriter approach
Website copywriters make points clearly with bullets. These are a useful web copy tool for various purposes.
Bullets add interest to website content and are easy to read. A website copywriter usually limits the bulleted list to create greater emphasis.
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Continue to web copywriting secret #6 and see this sample website content evolve.