Website copywriter secret #4

Website user behaviour

We know website visitors are mostly time poor or destinational. To keep them interested we need to write engaging web copy and present the content well. Otherwise, web users simply click away … never to return.

The website copywriter approach

Web copywriters use headings throughout the website content. Headings guide website visitors through your website pages.

Web copywriters give users a page overview through web copy headings.

View website content copy writing secrets in our Content with your web content copywriting for websites presentation.

Read or download the Content with your Content article here.

Return to web content writing secret 3.

Continue to web copywriting secret #5 and see this sample website content evolve.

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Web copy writing secret #4

tip of the week
Keep to the beat. Aim for an average of around 16 words and vary sentence length, to create an appealing rhythm in your writing.
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