Website copywriter secret #1

Website user behaviour

You probably feel your website copywriting is full of useful and informative content. And most likely it is. The reality though, is generally users won’t read beyond the second paragraph of a website page.

Consider your own website browsing behaviour. Do you stay and read the website content if a site doesn’t immediately seem what you’re looking for? Of course not … neither will users reading your web copy.

The website copywriter approach

Web copywriters combat this issue using journalistic style. Sometimes this is called writing content in an inverted triangle. Basically that means getting the key message across early in the web copywriting and high on the page. Something like a tabloid newspaper.

Relevant detail comes later, once the reader gets interested in your website page content.

View website content copy writing secrets in our Content with your web content copywriting for websites presentation.

Read or download the Content with your Content article here.

Continue to web copywriting secret #2 and see this sample website content evolve.

copywriter copy writer writing website web tip secret

Web copy writing secret #1

tip of the week
Keep to the beat. Aim for an average of around 16 words and vary sentence length, to create an appealing rhythm in your writing.
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