Web writing is an art in itself. Because the internet is a dynamic environment, web copy is unlike copywriting for any other medium.
SEO website content
To begin with, think how users find your website. Up to 80% of web traffic is driven by search engines. That means your web copy should be written with this in mind … we call this SEO web writing.
Choose a competent web copywriter with expertise preparing SEO website content to improve your site ranking.
Search engine results
What about user behaviour once they locate your website? Quite simply, users will click through from a search result thanks to good web copy. SEO website content will improve your click-through rate further.
Quality web copy
The internet is a user driven interface. That means users enter and exit your site at different points. Importantly, your web copy won’t be read in a given order. Good web writing takes this into account.
Plan web copy that stands out
Your website is a silent ambassador for your business. It sends you global and reaches customers or prospects you might not otherwise contact. Allocating time, effort and budget to getting your web copy right will get you noticed.
If you aren’t familiar with website development, ask us about website project management to get you online painlessly. Or, if you’d like to tackle your own web writing perhaps we can help with proof-reading or editing. You might find our web copywriting secrets of interest too.