Posts Tagged ‘tv’

Benefits of complex technical products are often difficult to communicate well.  This online video script, prepared for Visual Revenues, blends concise copywriting with an illustrative visual.  The result is a short, simple introduction to a comprehensive technology tool.

Copywriting for online video ads is not unlike radio and TV commercial scripts.  This video functions as a product introduction.  But the essential elements of  a good advertising script are still there:

• first I’ll tell you what I’m going to say
• next I’ll be saying it
• when I’m finished I’ll tell you again

It might sound a bit corny, but its a proven advertising copy performer.  And that’s what propels your prospects.

Contact Cluey freelance copywriters about a script for your online video.

Ah, so you’ve found it. Our little collection of odds and sods that keeps we copywriters sane (almost).

Here we share everything from advertising that tips our fancy to words of wisdom and inspiration.

Like all good writing … it’s a work in progress.  So check back now and then to see what’s making us laugh, cry or envious about how downright clever some ideas are.

If you’ve got a suggestion, give us a hoy.  In the meantime, please enjoy our collection of:

• off beat ads
• quirky quotes