If you’ve got a website, you should know about SEO.  In short, SEO is an acronym that stands for Search Engine Optimisation.  In reality, SEO is what determines your online success.

The objective of search engine optimisation is to return a website high in organic (or native) search results. A good SEO plan involves both on and off site tactics, including:

• Keyword targeting via web content and code
• Maximising site architecture and URL potential
• Strength & credibility with internal & external links

How search works

Search engines visit most websites on the planet.  They don’t look at every page and they view each page as a separate online destination.  Information is gathered about the content displayed.  That data is stored so the engine can respond quickly to search queries.

If every user already knew about your website, there wouldn’t be an issue.  But they don’t.  Whatever product or service you supply, prospective customers are researching online.  That’s a simple fact.  So your prospects turn to a search engine for help.

Search engine results

When a website appears towards the of search engine results, online traffic improves. This creates more opportunity to generate enquiries and convert website visitors to customers or clients.  If your website isn’t among the most relevant search engine results, you’re missing opportunity online.

Why is SEO web content important?

Optimised content is one of the most influential factors in your SEO program. Website content is how all engines decide your site relevance to given search terms. A fabulous design or the world’s best product won’t help if users don’t find your website. Keyword rich SEO copywriting is the most basic and effective way to improve website ranking.

There are three main steps involved:

• Keyword research

Keywords are central to search engine optimisation but you must select terms in popular use.

• SEO strategy

Strategic keyword allocation creates a network of relevance right across your web content.

• SEO copywriting

Web content that subtly incorporates the keyword targets to attract and engage site visitors.

SEO copywriting

This site includes examples of successful SEO copywriting you may find interesting. Each sample has achieved page 1 ranking for core business search terms.

Cluey provides a suite of SEO copywriting services designed to suit every business and budget.  For more information, view:

• SEO web copy pro
• SEO web copy plus
• SEO web copy premium

Or ask us about SEO copywriting now.