After the important step of finding and testing your SEO keywords, it’s time to apply that research across your website as an SEO website strategy. Over 60% of your page rank depends on content factors. That makes your SEO website strategy key to attracting quality traffic.
SEO site strategy – backbone of your SEO program
An SEO website strategy is essential for an organised, systematic approach to your SEO campaign. It provides a roadmap for your website copywriter to develop keyword rich SEO content … now and in the future. An SEO website strategy makes extra sense if you don’t always use the same website copywriter to prepare and post website content.
SEO keyword silos
In creating your SEO website strategy, the critical thing to remember is that search engines rank individual pages. Not websites overall. That means your success depends on building a critical mass of keyword rich SEO website copy, right across your website.
One simple and effective method is to use SEO silos. Whether your website is brochure-ware or a behemoth, you will have primary navigation pages. Begin by allocating keywords or phrases to each of these. These are your primary SEO keyword targets.
To retain natural flow in your website copy, you should rely on about 2 strong SEO terms per page. Build up your SEO silo by harnessing the primary SEO keyword targets for sub-pages. Eg. Your primary navigation page keyword target might be book sales. Sub-pages could then target online book sales .. hardcover book sales .. academic book sales etc.
Build SEO keyword relevance
Once you have SEO keyword silos planned, begin building keyword relevance across your website. One way to do this is cross reference SEO keyword targets from other pages. Within your SEO website strategy, these become secondary keyword targets.
Secondary keyword targets are also handy tools for creating internal website links. Apart from being an important element of your SEO program, internal site links direct visitors to other site pages.
Put keywords & SEO website strategy to work
Now that your SEO research and planning is done, it’s time for website content development. Unless you enjoy specialist skills in-house, for an effective SEO program, you should use an SEO website copywriter.