Search engine optimisation (SEO)

A website is an internet location (or web address) where web pages are stored. Each web page is an individual document that, linked to others makes a 'web site'.

To view a website, users may type the web address into a browser window. But, if the web address isn't known or multiple websites for a topic are required, a search engine will be used.


What is search engine optimisation?

When a website appears in the top search engine results, user traffic improves. This creates more opportunity to generate enquiries and convert website visitors to customers or clients.

The objective of search engine optimisation (SEO) is to return a website high in organic or native search engine results. A good search engine optimisation plan involves SEO strategies for on-page and off-page website elements. Among others, this encompasses:


The key word is keyword

Keywords are central to search engine optimisation. An SEO specialist will target keywords with more than web copy. Effective search engine optimisation harnesses keyword power right throughout your website, including:

  • domain and URL names
  • page title/description and tags
  • alt coding across the site
  • headings, links, anchor text and more ...

Cluey freelance seo copywriter

Internet marketing

SEO is also sometimes referred to as search engine marketing. Search Engine Marketing (SEM) and Internet Marketing take in:

  • Search Engine Optimisation - SEO
  • Pay Per Click Advertising - PPC
  • Email Marketing


Why is SEO web copy important?

SEO web copy is the most important factor in your search engine optimisation program. Website content is the source all search engines use to determine site relevance to search terms. A fabulous website design or the world's best product won't help if users don't find your website. Keyword rich SEO web copy is the most basic and effective tool for improved website ranking.


An experienced SEO copywriter

We've included some examples of Cluey SEO success stories for you to take a look at. All these samples of SEO web copy have achieved page 1 ranking for core business search terms.
For more detail on search engine optimisation or click to contact an SEO copywriter.