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	<title>Cluey freelance copywriters Melbourne writing services</title>
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	<link>http://www.cluey.com.au</link>
	<description>Professional business writing, webcontent &#38; SEO copywriting</description>
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		<title>Why that business letter is a job for the copywriter</title>
		<link>http://www.cluey.com.au/business-letter-copywriter.html</link>
		<comments>http://www.cluey.com.au/business-letter-copywriter.html#comments</comments>
		<pubDate>Mon, 23 Jan 2012 02:26:22 +0000</pubDate>
		<dc:creator>Cluey copywriter</dc:creator>
				<category><![CDATA[business writing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[act]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[compel]]></category>
		<category><![CDATA[copy writer]]></category>
		<category><![CDATA[letter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[motivate]]></category>
		<category><![CDATA[propel]]></category>
		<category><![CDATA[reader]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2768</guid>
		<description><![CDATA[
Sure.  Not all business communication is a piece of marketing.  You may not think of an account control letter or appointment reminder as needing a deft copywriter’s touch.
But consider why you’re putting the message out there in the first place.  You want the reader to DO SOMETHING.  That means you need to provide some compelling [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Top secret short-cuts for headline inspiration</title>
		<link>http://www.cluey.com.au/headline-writer-inspiration.html</link>
		<comments>http://www.cluey.com.au/headline-writer-inspiration.html#comments</comments>
		<pubDate>Fri, 20 Jan 2012 04:24:38 +0000</pubDate>
		<dc:creator>Cluey copywriter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brochures & flyers]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copy writer]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[headlines]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2752</guid>
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OK, so headlines are critical to your marketing communication.  Whether that’s advertising, web content, brochures, direct mail &#8230; the list goes on.  But what happens when you sit down to write, and draw a blank?
The thing is, some days top headlines fairly jump onto your screen.  Then there are those other times.  A bit of [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>5 fab formulas for headlines that work</title>
		<link>http://www.cluey.com.au/fab-copywriting-formulas-for-headlines.html</link>
		<comments>http://www.cluey.com.au/fab-copywriting-formulas-for-headlines.html#comments</comments>
		<pubDate>Thu, 19 Jan 2012 04:43:24 +0000</pubDate>
		<dc:creator>Anne Macindoe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brochures & flyers]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copy writer]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[headlines]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2728</guid>
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Headlines with stopping power flag down readers with a simple, benefit driven message.  Writing headlines isn’t about reducing your business to a one liner.  Great headlines reach out to capture audience interest.  For maximum effect, copywriters use words and ideas proven to work.
Make it sound easy
We all love a short cut.  If there’s a way [...]]]></description>
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		<title>6 quick tune up tips for power headlines</title>
		<link>http://www.cluey.com.au/headline-writing-tips.html</link>
		<comments>http://www.cluey.com.au/headline-writing-tips.html#comments</comments>
		<pubDate>Mon, 16 Jan 2012 23:51:56 +0000</pubDate>
		<dc:creator>Cluey copywriter</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brochures & flyers]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[body copy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2689</guid>
		<description><![CDATA[
Humans are a funny bunch.  We’re hard wired to love stories, short-cuts and numbers.  That includes your readers.  So copywriters who tap into these key motivators write power headlines.
A good copywriter will almost always write the headline first.  That’s because they know that, on average, only 2 out of 10 readers will move onto the [...]]]></description>
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		<title>Polishing up your headline act</title>
		<link>http://www.cluey.com.au/writing-headlines.html</link>
		<comments>http://www.cluey.com.au/writing-headlines.html#comments</comments>
		<pubDate>Mon, 16 Jan 2012 07:25:24 +0000</pubDate>
		<dc:creator>Anne Macindoe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[body copy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2676</guid>
		<description><![CDATA[
Those concert posters show up everywhere!  Even at the mere hint of a new city building.  And surely that’s what lamp posts are for?  As you pass by, there’s one thing guaranteed &#8230; you’ll know which band’s the main attraction.  That’s why they’re called the headline act.  And it’s also why polishing up your headlines [...]]]></description>
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		</item>
		<item>
		<title>Every link counts and other SEO fairy tales</title>
		<link>http://www.cluey.com.au/every-link-counts-seo-fairy-tale.html</link>
		<comments>http://www.cluey.com.au/every-link-counts-seo-fairy-tale.html#comments</comments>
		<pubDate>Mon, 17 Oct 2011 23:28:05 +0000</pubDate>
		<dc:creator>Cluey copywriter</dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seo copywriting]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[meta]]></category>
		<category><![CDATA[off page]]></category>
		<category><![CDATA[on page]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[titles]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2641</guid>
		<description><![CDATA[
Most business owners get them every day.  Unsolicited emails about the ‘one true SEO tactic’.  Tada!  Inbound link building.  Yes, you can buy links by the thousand &#8230; and yes, you can do that cheaply.  But is it a smart move?
All links are good links
Let’s just come straight out with it and say, not so.  [...]]]></description>
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		<title>The 5 minute guide to customer centric copy</title>
		<link>http://www.cluey.com.au/5-minute-customer-centric-copywritinguide-to-customer-centric-copy.html</link>
		<comments>http://www.cluey.com.au/5-minute-customer-centric-copywritinguide-to-customer-centric-copy.html#comments</comments>
		<pubDate>Mon, 17 Oct 2011 07:02:11 +0000</pubDate>
		<dc:creator>Anne Macindoe</dc:creator>
				<category><![CDATA[business writing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[message]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2629</guid>
		<description><![CDATA[
How good is your copywriting?  Are you serving up lashings of engaging, benefit-driven content or publishing Mt Everest for readers to climb?  The success of your business marketing depends on quality communication.  Even if you aren’t an expert copywriter, there are quick and easy ways to keep your content customer-centric.  Here’s the top 5:

Me or [...]]]></description>
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		<item>
		<title>10 bloopers to banish from your business writing</title>
		<link>http://www.cluey.com.au/business-writing-bloopers.html</link>
		<comments>http://www.cluey.com.au/business-writing-bloopers.html#comments</comments>
		<pubDate>Thu, 13 Oct 2011 20:51:00 +0000</pubDate>
		<dc:creator>Cluey copywriter</dc:creator>
				<category><![CDATA[business writing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[blooper]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[error]]></category>
		<category><![CDATA[mistake]]></category>
		<category><![CDATA[oops]]></category>
		<category><![CDATA[professional]]></category>
		<category><![CDATA[writer]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2615</guid>
		<description><![CDATA[
There’s been quite a few posts lately setting us straight on business writing.   Two I&#8217;ve seen this week are Three people who should not be writing your content and 10 Things Never to Tell Sales Prospects.  The fact is, most businesses need an internal level of writing expertise.  It’s simply not feasible to send every [...]]]></description>
		<wfw:commentRss>http://www.cluey.com.au/business-writing-bloopers.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Today only!  Kick out with a call to action</title>
		<link>http://www.cluey.com.au/copywriting-call-to-action.html</link>
		<comments>http://www.cluey.com.au/copywriting-call-to-action.html#comments</comments>
		<pubDate>Tue, 11 Oct 2011 22:31:07 +0000</pubDate>
		<dc:creator>Anne Macindoe</dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[message]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2573</guid>
		<description><![CDATA[
Ever been tempted to ‘Call now and enjoy this bonus’ or ‘Sign up for daily bargains now’?  You’ve been lured by a Call to Action.  And powerful additions to web content they are.
Copywriters use the Call to Action to encourage readers to do something.  You’ll find them:






emblazoned across landing pages
showcased on website buttons
tucked discretely into [...]]]></description>
		<wfw:commentRss>http://www.cluey.com.au/copywriting-call-to-action.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t let the tail wag your dog</title>
		<link>http://www.cluey.com.au/tail-dog-seo-copywriting.html</link>
		<comments>http://www.cluey.com.au/tail-dog-seo-copywriting.html#comments</comments>
		<pubDate>Mon, 10 Oct 2011 22:29:02 +0000</pubDate>
		<dc:creator>Cluey copywriter</dc:creator>
				<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[seo copywriting]]></category>
		<category><![CDATA[web content]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tail]]></category>
		<category><![CDATA[wag]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.cluey.com.au/?p=2478</guid>
		<description><![CDATA[
Any SEO copywriter will tell you keywords are important.  And they are.  High performance web content depends on good keyword choices.  But your marketing message still needs to take the lead.  Sometimes this gets watered down (or lost completely) because writers let SEO keywords direct the web content flow.  That’s like letting the tail wag [...]]]></description>
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