Radio script copy sample: Beenleigh Rum
Radio advertising script sample: Pesky Pests
Radio ad copy sample: Percy Eccles
Writing a radio script is an art in itself. And many copywriters specialise in this sort of work. So how do they create an effective message in just 15-60 seconds?
Steady on your word count
Copywriters love writing. But the trick with a radio script is usually getting the word count down! To create engaging copy, writers must consider the advertisement length and voiceover rate. After all, the goal of radio advertising copy is to create a compelling reason for people to be interested.
Your writer also needs to tell the audience what to do, where to do it and when.