Email marketing uses similar principles to direct mail … except with more pitfalls!

For starters, your email marketing copywriter should use words that avoid the spam filter. Lets face it, no-one will know how about the great offer if your message doesn’t hit the Inbox! Then, there’s getting the email opened, when the sender and a snappy subject line count.

An experienced and up-to-date email marketing copywriter will know how best to make that happen.  You can contact one here.