Archive for the ‘video scripts’ Category

Benefits of complex technical products are often difficult to communicate well.  This online video script, prepared for Visual Revenues, blends concise copywriting with an illustrative visual.  The result is a short, simple introduction to a comprehensive technology tool.

Copywriting for online video ads is not unlike radio and TV commercial scripts.  This video functions as a product introduction.  But the essential elements of  a good advertising script are still there:

• first I’ll tell you what I’m going to say
• next I’ll be saying it
• when I’m finished I’ll tell you again

It might sound a bit corny, but its a proven advertising copy performer.  And that’s what propels your prospects.

Contact Cluey freelance copywriters about a script for your online video.

Internet marketing with video content is about more than just setting up your own video channel. To be successful, and achieve the search marketing boost you’re after, you really need an online marketing strategy that uses internet video as a driver for other platforms. Think Social Media, Blogs, Podcasts … even mobile marketing.

Social Media

No internet marketing strategy is complete without social media. The fact is social media is the fastest growing segment on the internet. You just can’t ignore that if your business needs web traffic.
Social media has a number of advantages, not the least of which are:

• Communication level

  enables you to interact directly with your customers and create a real life rapport that simply isn’t possible with a traditional website

• Brand extension

  we all know word of mouth is the best sort of referral, so imagine the brand value of your customers chatting with friends about your business

Apart from just chatting, the other thing members tend to do is share media. Not just with anyone. Photos and video are something that belongs in the inner sanctum. So most users only allow their media to be shared and viewed by people they know. Whether that’s photographs or video content, the value of piercing friendship and social groups to your online marketing can be enormous.

Blogs

Blogging isn’t just popular … it’s a revolution! Successful bloggers gain literally thousands of followers simply by venting about their field of interest. In many cases blogs don’t even pretend to offer an expert view. They’re simply a way for authors to express and opinion. It’s possible to do that a number of ways:

• by chatting about topical subjects (news, photography, PC games are all popular choices)
• by offering a content feed (RSS) so that others can stay up-to-date with the latest posts
• by referring to other online content that attracts their interest for one reason or another
• by posting engaging images to illustrate a point, their skills or just for interest
• by using online video content

Search engines like blogs because the content is mostly nice and fresh. So they visit often and rank accordingly. If you take all this into account when formulating an internet marketing strategy, you’ll be taking a firm step in the right direction.

Podcasts

Podcasting is possibly the most underutilised online marketing tool of them all. People love to pick up the content they like … or missed with this easy tool. And you can make it part of your marketing strategy too.
Working your video content hard means taking your marketing to the next level. Podcasting is just one way you can harness the power of the internet as part of your own marketing mix.

Mobile

Any next gen marketer will tell you the way to go is mobile. And plenty of businesses have already gone down the path of creating an online presence that mobile viewers can access quickly and easily. But that’s just taking existing technology and plonking it somewhere else.
Video content is by far the most engaging media you can present users with. And effective mobile marketing takes that right to their mobile cell phone. No downloads, no navigation. Just point, click, play and you’ve moved from a local to global business. Now that’s internet marketing innovation.

Make your own video ad and you’ll have next gen internet advertising with engaging video content. Make your own video ad in the right place and you can take your online video advertising mobile.

Online advertising is supposed to be a great leveller.  But what if you can’t afford a big budget internet video advertising production?  No problem.  Make your own video ad instead!

DIY video advertising

You’ll be surprised how many tools you already have that can easily be turned into an internet video.  If you’ve got some time or an in-house resource, try some of these ideas:

• Presentations

  Even if you aren’t a regular public speaker, most businesses have at least one sales presentation.  You might not think of them like this, but each page is actually a slide.  This process is super easy for Powerpoint users.  All you need do is open your presentation, SAVE AS *.jpg and … presto … you’ve got images to import into Movie Maker.  From there, it’s as simple as pie to make a video ad from your very own presentation.

• Stock shots

  Unless you’ve got the dullest website on earth (in which case you probably aren’t considering internet video marketing anyway) you’ll have some images.  You might even have a product image library, or at least photos of your business, staff, logo images etc.  Any or all of these are fodder for creating an online video.  In exactly the same way as you can with presentation images, just import to Movie Maker and away you go.

• Webcam

  If you own, or have a built-in webcam, it’s pretty simple to make a video.  You don’t even need to get dressed up nice.  Although, depending in who you’d like to watch, that might be pretty important.  If you’re making a webcam video for the internet, there are a few things you need to be aware of.  Firstly, most people who find your video online won’t know who you are.  So get to the point quickly or they won’t stick around.  Also, the quality of a webcam video is usually low and the audio can be poor quality.  So take that into account when you decide if a webcam internet video is the best way to represent your business.

• Online video maker

  If you prefer to end up with a more professional looking video, try visiting a video maker site.  There’s a few of these around that can take your image files or video grabs and turn them into an internet video for you.  For example, Vuitlive is an online video advertising centre that provides the features you’d find in a professionally produced TV commercial.

If you make your own video ad at Vuitlive, you’ll also be able to run a multi-media campaign.  These ads come with mobile marketing add-ons like an IV barcode and SMS ready short URL.  It’s even possible to take your internet video to the next level with Podcast marketing.  This popular format is still quite underutilised for marketing purposes.  But that’s another article!

 Goldmine Marketing offer exclusive internet marketing services using a coordinated program of video, social media and other tactics to help businesses dominate search results.

This video script was written to profile the service offer and made through the Vuitlive online video advertising centre.