Aeroplane Jelly

Who can’t admire the creative genius that goes into writing a jingle like the Aeroplane Jelly song?

Writer: Albert Francis Lenertz

Drug & Alcohol Services South Australia

Featuring key indigenous role models, this innovative campaign targets the kids as young as 8 who take up smoking.

Creative agency: Jamshop Adelaide
Copywriter: Johnny Velis

Auto Drop

It might not be too PC but this cute safety take for Autodrop is actually about getting sweets out of the car.

Advertising agency: DDB Amsterdam
Copywriter: Menno Schipper

Export Dry

Now Kiwi blokes can avoid those awkward wine moments, thanks to Export Dry’s 2012 face saving Idiot campaign.

Advertising agency: Colenso BBDO
Copywriter: Simon Vicars

Meat & Livestock Australia

Trust your beeflex. That says it all really, doesn’t it? This creative print ad appeared in support of the Nothing Beats Beef Facebook page. 2011

Advertising agency: BMF Sydney
Copywriter: Neil Walshe

Lotus Cars

You can’t do it with eggs but it’s sure possible with language.  Innovative use of the brain’s inbuilt unscrambler.

Advertising agency:  McCann Erickson Malaysia, Malaysia
Copywriters:  Szu-Hung Lee, Randy Lee, Kevin Teh

Red Cross International

Stunning execution allows this print ad to cut through the clutter with style and simplicity.  Point taken.

Advertising agency:  Pier Madonia, Sweden
Copywriter:  Stuart Macmillan

Queen Bee Salon & Spa

Guide to private hairstyles.  It’s tricky enough selling adult services without turning the exercise into a smut fest.

Advertising agency:  Hanlon Worldwide Industries, Los Angeles
Copywriter:  Phil Henson

Stihl

Once you get your head past the chainsaw link, this is a well executed campaign where good copy meets nice art direction.

Advertising agency:  WhybinTBWATequila, Melbourne
Copywriter:  Chris Ellis

Wikipedia

Strictly speaking this might not really be advertising, but there’s no denying the awesome power of the SOPA blackout campaign.

Created by:  Wikipedia

Financial Times

What a timeless headline this 1965 print ad leads with.  Don’t we still ponder this exact question today?  Pure advertising genius.

Creative Agency: unknown
Copywriter:  unknown

Epworth HealthCheck

This print ad appeared in The Age newspaper on 9 November 2011.  The scanned image isn’t that great, but this headline is so perfectly pitched it earns 2012 poll position in awesome advertising.

Creative Agency: unknown
Copywriter:  unknown

Ultimat Vodka

Patron Spirits hired New York agency Amalgamated to create a campaign positioning Ultimat as an ultra-premium vodka with the top end of town.  2011.

Advertising Agency: Amalgamated, New York
Copywriter:  unknown

AFR Boss Magazine

The creative touch of JMK Sydney ensures this Boss Magazine print ad tells existing and emerging leaders how to stay in touch with current issues and participate in leadership dialogue. In no uncertain terms!

Advertising Agency: JMK, Sydney, Australia
Copywriter:  unknown

Arnott’s Wagon Wheels

Four heads are better than one.  Reinventing long copy for reinventing the Wagon Wheel.  Not surprisingly, already a 2011 Clio and Cannes Lions award winner.

Advertising Agency: Y&R, Sydney, Australia
Copywriter:  Michaela Brown, Alex Wadelton

Toyota 4WD Range

Nothing soft gets in.  2011 awesome advertising pitched just how the hard men like it.  With a touch of fun.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Copywriter:  Steve Jackson

Vitalab IVF Clinic

When our staff get together, somebody usually gets pregnant.  Not surprising considering that Vitalab is one of South Africa’s leading fertility clinics. This 2007 ad says it all for South African fertility clinic, Vitalab.
Creative agency:  Gendals
Copywriter:  Christopher

Save the Crab

This ingenious campaign for Legal Seafood takes an edgy, creative approach à la eco/sustainability advertising.  The suite includes Trout, Salmon and Crab with print inventively laid out menu-style.  We love it, but not everyone was impressed.  Check the press at USA Today or view the TV Commercials. 2011.
Creative agency:  DeVito Verdi
Copywriter:  unknown

A Day Made Better

Apparently, some US teachers spend up to $1,200 of their own money every year on classroom supplies.  The ‘A day made better’ campaign is designed ‘to get people to care about the problem of teacher funded classrooms and raise awareness for the charity that exists to eradicate it.’ 2011.
Creative agency:  The Escape Pod
Copywriter:  Allan Stevenson

Yep, you’re miles from anywhere.

Complete with carrion birds, this billboard sits on the Bunbury Highway, an isolated stretch of road in country Western Australia. Just where you’d want the car to break down, really. Which is what gets the RAC message across loud and clear. 2011.
Creative Agency: The Brand Agency, Perth
Copywriter: Garry Horner

Socks for Christmas? Put your foot down

This Christmas advertising campaign for Motorsport Vision also included the cheeky headline “Think of all the times he’s criticised your driving”.
Creative Agency:  Agency Inc, London
Copywriter:  unknown

Business time wasters

Guilty of Googling your own name? Small businesses don’t have that time to waste. This quirky piece of work for Warehouse Stationery gives the classic pie chart a touch of humour. 2011.
Creative Agency: M&C Saatchi, New Zealand
Copywriter: Dave King

The penalty of leadership

Possibly still the most well known example of long copy advertising, The Penalty of Leadership first appeared for Cadillac in 1915.
Copywriter: Theodore F. MacManus

We know money backwards

Just one example from the simple but effective campaign for ANZ Financial Services.
Copywriter:  Justin Olding

Amnesty International

First published in the UK 2007, copy for this membership flyer challenges the reader not to put it straight in the bin.
Creative Agency:  Different Kettle
Copywriter:  unknown

Dove Pro Age

These award-winning 2008 ads caused a retouching stir for Dove, who famously showcased the practice in their Real Beauty campaign.
Creative agency:  Ogilvy & Mather, Chicago
Copywriter:  Rebecca Rush

New balls please

This cheeky take on testicular cancer is the brainchild of a UK creative agency.  The late June 2011 launch coincides with the British summer and cleverly draws on a well known tennis catchphrase.
Creative Agency:  Rainey Kelly Campbell Roalfe/Y&R
Copywriter:  unknown