OK, so you’ve figured your business website needs a nudge. Perhaps it’s just the copywriting, or maybe all your web content needs attention. Whether you want to track website performance, upgrade your online marketing or build an SEO campaign from the ground up, there’s plenty of resources online. And many of them are free.
- Web confs
If you aren’t too familiar with SEO, try the 15 minute check at WebConfs. This steps you through the best (and worst) SEO tactics, complete with a value rating. There’s also a ton of learning resources and a big variety of handy online tools.
- SEO book
Has a terrific keyword density checker. Using this you can quickly and easily find the most popular SEO keywords targeted in competitor web content. You’ll also find a huge library of SEO articles and other useful site inspectors.
- Google keyword suggestion tool
Of course, no SEO copywriting or indeed web content is complete without keywords. While this should never be your first and last port of call, the Google keyword suggestion tool is a valuable resource. But be aware search data is not precise.
Once your web copywriter is done, it is possible to test that web content before publishing. Cut and paste your new web copy into the panel to analyse text. Don’t forget there’s more to propelling prospects than keywords though!
- Site Map generator
Submitting an XML sitemap is an important step in helping search engines understand the makeup of your website. Create one in minutes for your website or blog using this free XML sitemap generator.
- Page Rank checker
As your SEO campaign progresses, you’ll clearly want to know how Google its value. Beyond just reviewing site traffic and keyword click throughs. Enter your URL here to check Google page rank for your website, and maybe some competition sites too.
Link building is one of the most arduous and time consuming aspects of any search marketing. Submitterbot is a semi-automated service that allows you to create inbound links through directory listings, bookmarking and article submission.
Like your website itself, SEO is constantly evolving. There are some techniques that deliver short term gains. Generally, these fall into the Black Hat or Grey Hat baskets. In the long run, being tempted in those directions means spending time, money and effort on results that won’t last. Better to put your white hat on and push it down firmly.
Remember the most important part of any SEO campaign is your web content. And web copywriting plays a critical role. It’s not just about padding your pages out with heaps of keywords. To create an online presence your prospects (and search engines) respect, you need to publish engaging and interesting content. Unfortunately, there no free online tool you can use for that.
3 take away tips
- The internet is alive with free online tools you can use at every SEO stage.
- White Hat methods are superior and longer lasting techniques to employ.
- Web content, starting with copywriting, is the key element of on page SEO.