Dreamy illustration for a teen pregnancy campaign busting the myth that somehow relationships between young girls and adult man can have a fairytale ending.

Advertising agency: Serve
Copywriter: unknown

This inspired Ogilvy campaign for Expedia is garnering its fair share of attention … for good reason! A clever play on airline baggage tags by Ogilvy London.

Creative agency: Ogilvy & Mather
Copywriters: Jon Morgan & Mike Watson

Telco advertising isn’t usually renowned as the freshest. This one breaks the mold though.

Creative agency: Lowe Mena
Copywriter: Marwan Saab

This classic ad was created by David Ogilvy for Rolls-Royce in 1959. And it still stands up!

Creative Agency: Ogilvy
Copywriter: David Ogilvy

This innovative print ad transforms hearing loss into a visual experience. Not a totally new creative concept but it does engage readers in the puzzle of what the copy might actually say.

Advertising agency: Red Lion
Copywriter: Sarah Jones

An oldie but a goodie where the copywriting really sings.  This 2008 ad is from a series by Challenger BBDO in Sydney to support the release of XBox Condemned 2 video game.

Creative agency:  Challenger BBDO
Copywriters:  Chris Berents, Michael Dawson

2011 saw the New Zealand launch of Pfizer’s ‘little blue pill’ and this breakthrough campaign helped Avigra gain market dominance … and keep it.Advertising agency: BCG2
Head of copy: Robin Powell

As world media focused on the naked truth of one Prince Henry of Wales’ adventures in Vegas, there shone opportunity …Published August 2012.

Agency: BBH, London UK
Creative: Dominic Goldman

DB Export

The Wine List: what goes through your mind when the waiter hands one over?

Advertising agency: Colenso BBDO
Copywriter: Simon Vicars

Ipana

Who could forget the eternal Bucky Beaver?  Created by Disney for the iconic Ipana brand, still the best selling toothpaste in Turkey!

Creative agency: Disney Studios
Copywriter: Jimmy Dodd

Duracell

Simple, effective and fun. Is there a better way to reinforce the ‘lasts 50% longer’ message for Duracell? Possibly not.

Advertising agency: Ogilvy, Malaysia
Copywriter: unknown

Aeroplane Jelly

Who can’t admire the creative genius that goes into writing a jingle like the Aeroplane Jelly song?

Writer: Albert Francis Lenertz

Drug & Alcohol Services South Australia

Featuring key indigenous role models, this innovative campaign targets the kids as young as 8 who take up smoking.

Creative agency: Jamshop Adelaide
Copywriter: Johnny Velis

Auto Drop

It might not be too PC but this cute safety take for Autodrop is actually about getting sweets out of the car.

Advertising agency: DDB Amsterdam
Copywriter: Menno Schipper