Archive for November, 2010

Getting your copywriting sorted is a big part of successful business marketing. So it pays to have an experienced copywriter on your team. Whether you need compelling web content or advertising that sells, here’s how to find killer copy every time.

Start the search early

All the top copywriting services have a lead time. It could be a week or more before the copywriter you like can start work. So don’t risk the impact of business marketing by leaving it too late to book your copywriting job.

Find me online

The best place to start looking for a copywriter is online. Especially if you need web content. Some copywriting businesses specialise in writing online content. You’ll be able to tell that from the way their website is pitched … and by the way it’s written.

Do they have what it takes

Check the copywriting! An online portfolio is a great way to get a feel for a copywriter’s work. What you’re looking for are things like:

• Do they have an adaptable writing style?
  Remember your business marketing depends on capturing the target market with this message. You don’t want copywriting that lets the team down.
• Are they experienced with businesses like yours?
  It’s always helpful if your copywriter knows something about the zone you’re in. If they’ve written for similar businesses before, there’s a fair chance, that writer is across the main marketing issues you’ve got too.
• Have they worked on similar projects?
  Often, copywriting services have a clear field of expertise. If you need web content, an online copywriter is the go. Even better if you can find yourself writing support that can take your marketing cross media.

What’s the pricing like

Last of all, you’ll need to think about what the copywriting is going to cost. The fact is, some copywriters are in such demand they might be out of your price range. So ask for an estimate.

When you’ve got all the ducks in a row, it’s time to hit the business marketing trail with some clever copywriting. Then watch the leads and sales come in.

This video script was written for Melbourne computer repairer, Zig Zag PC.  It’s classic problem/solution advertising copy that’s proved time and again to work so well.

Check out other video script writer samples or contact Cluey to script your next video ad.